DATA AS A COMPASS

By Ashley Francis and Rob van den Wijngaard

Embarking on Your Data-Driven Journey

Imagine embarking on a journey through the world of data-driven work, where complexity is transformed into clear and comprehensible insights. 

Data as a Compass will guide you on this journey, placing you at its centre. This book aims to be your source of inspiration. While data-driven work is not a magical solution, it can be the key to a more satisfying and contemporary way of working that places you, the individual, at the heart of the process.

We invite you to join us on this journey. Discover the possibilities, envision the opportunities, and be inspired. Together, we will delve into the world of data-driven job satisfaction.
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About the Authors

Rob van den Wijngaard

Rob has been fortunate to have had inspirational leadership that provided him with space and confidence to innovate. His career path, from a project leader in a university hospital to leading innovative shared-service projects, was inspired by his childhood fascination with the bustling activity at Schiphol Airport. This dream became a reality as he travelled the world, providing advice to organisations.
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Ashley Francis

Ashley stems from humble beginnings as a coloured individual growing up in the Cape Flats in Cape Town, South Africa—a product of the then apartheid regime. He always aspired to acquire a globally recognised qualification and compete in business on the world stage.
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  • A must-read for anyone who wants to achieve success in their organisations by leveraging the power of data management in the planning and execution of strategies. With striking insights and illustrations, Rob and Ashley unpack the complexity of data-driven work which is guaranteed to improve how you work.

    Mark van Wyk

    CEO and Co-founder: Infra Impact Investment Managers (Pty) Ltd
  • Ashley and Rob have expertly crafted “Data as a Compass” to help leaders leverage data in decision-making, leadership, and culture. It provides practical tools and insights for building competitive, resilient, and sustainable organisations.

    Professor Francis Petersen

    Vice-Chancellor: University of Pretoria
  • “Data as a Compass” is an essential resource for navigating digital transformation. It offers actionable strategies for using data to drive strategic decisions, strengthen leadership, and build resilient, high-performing organisations.

    Dr Shirley Zinn

    Chair and Non-Executive Director of numerous boards, author of best-seller
  • A vital resource for leaders, “Data as a Compass” demonstrates how data can unlock hidden potential within daily operations. It provides actionable strategies for driving efficiency and staying competitive in a data-driven world.

    Werner Kapp

    Group CEO: Altron Group Limited
  • As an AI and business growth strategist, I’m blown away. Rob and Ashley’s insights provide a clear roadmap for leaders to unlock their data’s potential while fostering a culture of informed decision-making and job satisfaction. This book is an essential guide for any leader looking to navigate the complexities of our data-rich world and drive meaningful organisational change.

    Sandras Phiri

    AI and Blockchain Strategist

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Their Collaborative Journey

In 2018, Rob found himself addressing an audience of eight hundred people in Johannesburg, South Africa. A few months later, he was in Cape Town, invited by Ashley, brainstorming about innovative work methods. At UCT, Ashley was spearheading a transition from paper-based processes to a paperless environment and was in need of a collaborative partner. This collaboration between two inspirational leaders from different parts of the world was driven by a shared vision of data-driven work.

However, the COVID-19 pandemic brought unexpected challenges. Rob's Cape Town dream was postponed, and Ashley, pursuing his entrepreneurial aspirations, resigned from the university during the pandemic. Despite these setbacks, their belief in their vision remained strong, and they recently had the pleasure of helping a university in the northern Limpopo Province, South Africa, make its financial department more future-proof.

Happiness in their work and endeavors remains their top priority. There have been times when they've felt trapped in a 'golden cage', but their desire for fulfillment drove them to seek change and explore new avenues. Now, they want to share their story with you.

Inspiration from the Springboks

Imagine a journey through South Africa's diverse and dynamic context, where complexity is demystified through data. This book draws inspiration from the South African national rugby team, the Springboks, whose journey to World Cup glory in 2019 and 2023 is powerfully depicted in the documentary Chasing the Sun. Just as the Springboks' success was built on resilience, strategic planning, and teamwork, data-driven work requires a cultural shift, strategic vision, and collaboration at all levels.

Through this lens, the authors explore how organisations in South Africa can harness the power of data to achieve success, much like the Springboks.

Book Summary

Data as a Compass is a practical guide aimed at helping organisations achieve success and workplace satisfaction through data-driven methods. Inspired by the teamwork and resilience of South Africa’s national rugby team, the Springboks, the book highlights the transformative power of data in improving work processes, decision-making, and operational outcomes.

The Cloverleaf Model :

The authors introduce the cloverleaf model, which integrates four essential components:

  • People
  • Processes
  • Technology
  • Culture

This model guides organisations through the complexities of change, demonstrating how these elements are interdependent. Focusing on data-driven strategies can enhance efficiency, foster innovation, and increase competitiveness in today’s fast-evolving business environment.

The Role of Leadership :

Leadership plays a central role in cultivating a data-driven culture. The book underscores the shift towards prioritising employee welfare, flexibility, and remote work, especially in the post-pandemic world. Effective leaders are encouraged to combine data with intuition, fostering environments that promote team autonomy, psychological safety, and open communication to ensure organisational success.

Learning from Successful Organisations :

Data as a Compass stresses the importance of learning from other successful data-driven organisations. It provides real-world examples from sectors such as healthcare, finance, and education, illustrating how data can be harnessed to enhance customer satisfaction, drive innovation, and establish a culture of continuous improvement.

Practical Guidance :

The book offers practical, step-by-step guidance on implementing data-driven strategies:

  • Forming the Right Teams: Starting with small, clear objectives and fostering diversity within teams.
  • Choosing Appropriate Tools: Selecting the right technological infrastructure.
  • Developing Action Plans: Ongoing communication and planning are key.
DATA AS A COMPASS

Email us at: ashley.datacompass@gmail.com

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